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Marketing for Dentists

The most important aspect of a custom designed dental website is the ability to be found on the first page of Google. Google is constantly updating its algorithm to deliver the most useful results to its customers, and we work hard to position your practice accordingly. Our efforts are trust worthy, sustainable and focused on consistent, long-term results.

At Dental Design Solutions, our SEO specialists optimize your dental practice website and your overall online presence using local SEO best practices to make you findable online. We we are committed to ethical SEO strategies recommended by Google, assuring lasting value into the future as Google's algorithm continues to evolve.

Below are some best practices we utilize when optimizing client pages:

We begin with the right keyword - The proper SEO strategy is critical to being found on Google. The idea is to hone in on your “money” keywords and then work from there by adding related keywords. All the while, you must do this without diluting your content. If Google sees that you are trying to manipulate its algorithm by stuffing keywords unnaturally, you could get penalized. Say you are located in Columbus, OH and you are optimizing your home page. Your money keywords might be “dentist columbus, OH” and some related keywords might be “columbus teeth whitening,” “best dental care columbus,” and “quality dental care in columbus, oh.”

Watch your headings - Make sure to include headings (H1, H2, etc.) throughout your content. This makes your site easier to scan for Google’s algorithm. It also creates a more user-friendly experience, which is essential if you want visitors to engage, and ultimately, convert into new patients.

Link your pages internally - Linking to other pages on your site provides multiple benefits. First, it improves engagement by encouraging users to visit multiple pages. Second, it helps search engines to crawl various pages of your site more easily. For example, if you mention teeth whitening on your main services page, make sure to link internally to your dedicated “teeth whitening” page.

Use outbound links sparingly - Linking out to other websites within your niche is a relevancy signal to Google. You can also link out to websites that focus on your local community. This will help you rank for local-based keywords, in addition to dental-related keywords you're trying to rank for.

Organic Search Optimization

 

On-page SEO refers to the factors you incorporate on your pages to improve rankings. Here are some simple best practices we follow when optimizing client pages:

 

 

 

Search Engine Management

More than 80 million people in the United States search for a dentist via the Internet every year. We want to make sure they find you. Our Search Team understands dentistry, and they are pro’s at PPC, Facebook ads, organic search and mobile optimization. We know what patients do when they look for a dentist on the Internet, and our campaigns earn a higher ROI as a result.

Search Marketing

We all look to the Internet when making important decisions, and dentistry is no different. More than 70% of all patients start their search for a new dentist on Google. It is critical that your marketing strategy includes a consistent, effective effort that enables your practice to be found. Depending on the competitiveness of your market, it is often necessary for organic, paid and mobile search to be incorporated into your SEO strategy.

Organic Search Optimization

Everyone wants their practice to appear on Page 1 of Google. Fortunately, there is not a secret formula to make this happen. Google is constantly updating its algorithm to deliver the most useful results to its customers, and we work hard to position your practice accordingly. Our efforts are genuine, sustainable and focused on consistent, long-term results. We utilize all of the following tools to help your practice get found.